P448 is an Italian sneaker brand founded in 2014 in Forlì, Northern Italy, by Marco Samorè and Andrea Curti. The name "P448" originated from the project number assigned by the founders when they started the venture.

The brand was born from a desire to fuse Italian craftsmanship with streetwear influences, creating a fresh, forward-thinking perspective on contemporary fashion.

P448 is known for its innovative, expressive designs that draw inspiration from diverse communities — including artists, athletes, musicians, and changemakers. Their sneakers combine luxury aesthetics with a casual, edgy vibe, often featuring unexpected textures, materials, and bold details.

The company is also strongly committed to sustainability. Through its Project Sustainability® initiative, P448 integrates regenerative and recycled materials — such as eco-leather, reused suede, cotton, and innovative fibers — to reduce its environmental impact.

From its roots in Italy, P448 has grown into a global brand, with a strong presence in markets like the United States, China, Japan, and Korea. Despite this expansion, the brand remains dedicated to delivering handmade, stylish, and sustainable sneakers, crafted with care and creativity.

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