Ripa Ripa is an Italian summerwear brand founded in 2015 by Anna Laura Hoefer and Oliviero Muzi Falconi in Milan. The brand draws inspiration from the aesthetics of the Mediterranean and the Italian 1960s, aiming to redefine men's swimwear with elegant designs that combine innovation and traditional craftsmanship. 

Ripa Ripa's products are manufactured in Italy, with a focus on quality over quantity. The swim shorts are made from a quick-drying brushed fabric that feels like cotton, and feature a tailored cut to avoid the "parachute effect" common in traditional swimwear. The brand also offers linen shirts and other summerwear, all produced with attention to sartorial detail to embody the essence of l'estate l'italiana. 

The production takes place in Portici, a small town south of Naples, where a team of experienced artisans craft each garment with passion and precision. Ripa Ripa emphasizes sustainability and ethical practices, sourcing materials locally and promoting transparency in their production process.

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