Re_HasH, an iconic Italian denim brand, has a rich and dynamic history that spans over several decades. Established in 1936, the company originally focused on producing high-quality jeans, deeply rooted in Italian craftsmanship and tradition. Over the years, Re_HasH has evolved, combining its heritage with innovative design to stay at the forefront of the fashion industry.

In 2023, to mark its 15th anniversary, the brand underwent a significant rebranding. This included a refreshed logo and modern graphic elements such as embroidered pockets, buttons, and pendants, which paid homage to the brand’s legacy while looking forward to future trends. The rebranding was a part of Re_HasH’s commitment to innovation while maintaining its focus on premium, Italian-made denim.

Headquartered near Teramo, Italy, Re_HasH remains a family-owned business, with the Caucci family at the helm. The company prides itself on being 100% Made in Italy, with all products crafted in its own facilities. This dedication to quality and authenticity has allowed the brand to remain a significant player in the global denim market.

In line with the growing demand for sustainability, Re_HasH launched the "Rethink–Recycle–Reduce" (RRR) capsule collection in 2020. This eco-conscious line featured garments made from organic cotton, Tencel, and recycled materials, showcasing the brand’s commitment to environmental responsibility.

Today, Re_HasH continues to innovate, offering a diverse range of denim products that blend tradition, quality, and contemporary appeal. Its journey is a testament to the brand’s ability to adapt to changing trends while staying true to its roots, making it a beloved name in the world of denim.

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